Camper | Aster Au

CAMPER’s
Visual Identity
with Immersive
VR Experience

We developed a creative advertising campaign integrating VR technology, enhancing CAMPER’s brand image while maintaining its unique identity. The headquarters in Spain successfully approved the campaign.

Challenges

Brand Consistency: Ensuring all promotional materials reflect CAMPER’s distinctive style.

Innovative Engagement:
Incorporating VR into the brand experience while staying true to its identity.

Creative Approval Meeting strict brand guidelines and securing approval from Spain HQ.

Production Efficiency Coordinating with marketing, tech teams, and factories for smooth execution.

Impact

Successfully launched a VR-integrated promotional campaign that elevated brand storytelling.

Created a hand-drawn promotional video that boosted the digital engagement event.

Enhanced brand consistency across all marketing materials, incorporating VR as a futuristic event experience.

Personal Responsibility

Led concept design and art direction, developed creative visuals, and coordinated with marketing & production teams to ensure a seamless campaign execution. Sketches for the extra promotion.

Solutions & Implementation

Concept Development - Designed an innovative VR-powered brand experience aligning with CAMPER’s aesthetic.

Visual & Graphic Design - Created hand-drawn sketches, 3D visuals, and interactive elements for the campaign.

VR Campaign Execution - Collaborated with marketing & production teams to produce immersive event content, including VR experiences and engaging event photos & videos.