top of page
CAMPER’s Visual Identity
with Immersive VR Experience​
We developed a creative advertising campaign integrating VR technology, enhancing CAMPER’s brand image while maintaining its unique identity. The headquarters in Spain successfully approved the campaign.​​
​Challenges
• Brand Consistency - Ensuring all promotional materials reflect
CAMPER’s distinctive style.
• Innovative Engagement - Incorporating VR into the brand
experience while staying true to its identity.
• Creative Approval Meeting strict brand guidelines and
securing approval from Spain HQ.
• Production Efficiency Coordinating with marketing,
tech teams, and factories for smooth execution.​
​​Impact
• Successfully launched a VR-integrated promotional campaign that elevated brand storytelling.
• Created a hand-drawn promotional video that boosted the digital engagement event.
• Enhanced brand consistency across all marketing materials, incorporating a VR as a futuristic event experience.
​
Personal Responsibility
Led concept design, and art direction, developed creative visuals, and coordinated with marketing & production teams to ensure a seamless campaign execution.
​​​
​Team Members
Marketing - Vincent Li
Art Director - Aster Au
3D Designer - Vector Lee
Solutions & Implementation
• Concept Development - Designed an innovative VR-powered
brand experience aligning with CAMPER’s aesthetic.
• Visual & Graphic Design - Created hand-drawn sketches,
3D visuals and interactive elements for the campaign.
• VR Campaign Execution - Collaborated with marketing &
production teams to produce immersive event content including
VR experiences and engaging event photos & videos.
bottom of page