LetsRun | Aster Au

I assisted in generating creative ideas and reference materials while closely collaborating with the Creative Director and the marketing team to develop the creative direction for the brand of Sket Reebok's Let’s Run campaign. Next year, these design elements were carried over, and I took full responsibility as the Art Director for executing and managing the project.

Client Requirement

Reebok required the creative team to maintain brand consistency across all marketing materials, including large-scale ads, outdoor billboards, digital media, website design, e-books, and product promotions. All designs needed to align with brand guidelines and be approved by headquarters.

Target Audiences

The campaign targeted sports enthusiasts, runners, Brand loyalists, and consumers interested in sports fashion and healthy living.

Personal Responsibility

I assisted in generating creative ideas and providing design references, collaborating closely with the Creative Director and marketing team to ensure the creative concepts adhered to brand guidelines. As Art Director, I took full responsibility for execution and coordinated with multiple teams to ensure smooth campaign implementation.