I assisted in generating creative ideas and reference materials while closely collaborating with the Creative Director and the marketing team to develop the creative direction for Reebok's Let’s Run campaign brand. Next year, these design elements were carried over, and I took full responsibility as the Art Director for executing and managing the project.
Let's Run
Reebok / Skechers
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Client Requirement
Reebok required the creative team to maintain brand consistency across all marketing materials, including large-scale ads, outdoor billboards, digital media, website design, e-books, and product promotions. All designs needed to align with brand guidelines and be approved by headquarters.
Target Audiences
The campaign targeted sports enthusiasts, runners, Brand loyalists, and consumers interested in sports fashion and healthy living.
Personal Responsibility
I assisted in generating creative ideas and providing design references, collaborating closely with the Creative Director and marketing team to ensure the creative concepts adhered to brand guidelines. As Art Director, I took full responsibility for execution and coordinated with multiple teams to ensure smooth campaign implementation.
Project Members
Marketing Manager Wilson Tsun
Marketing Ka Yi, Karen Yeung, Vince Wong & Mia Tam
Creative Director Paco Cheung
Art Director Aster Au
Senior Designer Thomas Chan & Anna Lau
3D Designer Vector Lee
Designer Fai & Fiona Fung
Ass. Designer Annie Tsui, Yvonne Yeung & Eunice Ma
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