Noah Capital | Aster Au

Noah Capital Ltd, a financial services provider, sought to improve its digital presence and user engagement. The existing landing page suffered from low user retention, unclear call-to-actions (CTAs), and a complex user journey, leading to minimal conversions. Additionally,
a lack of social media presence meant limited traffic from external sources.

Enhancing

Noah

Capital

Landing Page

for Better Engagement & Conversion

Challenges

To address these challenges, our team redesigned the landing page and developed a targeted social media strategy to enhance brand engagement, boost user interaction, and increase conversion rates.

Business Objective

To improve user engagement and conversion rates by refining the landing page experience and implementing a targeted social media strategy.

Expected Outcome

A more visually appealing and user-friendly landing pageHigher conversion rates via clear CTAs and simplified formsIncreased brand visibility and credibility through social media efforts

Project Overview
UI/UX designer: Aster Au

Marketing Manager/UX: Emma Ma
Cross-functional collaboration:

Worked alongside the marketing manager

Design Process

1. User Research & Competitive Analysis

We analyzed user behavior, engagement patterns, and
competitor benchmarks to understand industry's best

practices and pinpoint improvement areas.

Key insights included:

Users preferred clear and concise CTAs that guided them toward action.
Minimalistic layouts and trust elements (privacy/security badges) enhanced credibility.
Optimized mobile experience significantly
influenced user retention.

Noah Capital’s website redesign, categorized by priority and feasibility:
quick improvements with long-term innovations.

2. Wireframing & Prototyping

We developed low-fidelity wireframes to test different layout structures, prioritizing:
A visually distinct CTA section
A shorter and simplified registration form
Trust-building elements like client testimonials and security assurances

3. A/B Testing & Refinement
To validate the new design, we conducted A/B testing on different CTA placements, content hierarchy, and visual elements. The results informed further refinements before final implementation.

4. Social Media Strategy & SEO Optimisation
In addition to the website revamp, we designed branded social media assets and implemented SEO best practices to drive organic traffic. This included:

Targeted campaigns on Facebook & LinkedIn
Consistent branding across digital platforms
Keyword-optimized content for improved search visibility
Final Results & Impact
Time on page increased from 1s → 15s, reducing bounce rates.
Higher registration and form submission rates due to a clearer user flow
Stronger brand engagement through consistent social media campaigns

Success Metrics

The project aimed to enhance user engagement and conversion rates by improving UX/UI and implementing a targeted digital marketing strategy. Success was evaluated based on the following key performance indicators:

Time on Page – Increased from 1 second to 15 seconds, reducing bounce rates.
Form Submission Rate – A higher percentage of completed registrations.
User Engagement – Increased interactions and activity across social media channels.
Brand Credibility – Strengthened trust through consistent visuals and clear CTAs.

Identified Issues

Low engagement: Users stayed on the page for only 1 second before exiting.
Ineffective CTA: No clear prompts for user actions such as registration or inquiries.
Complex user journey: Lengthy and confusing forms discouraged conversions.
Limited content strategy: The absence of social media integration reduced organic traffic.

Project Constraints
Time Sensitivity: The redesign must be implemented efficiently, seamlessly, and rapidly to align with marketing campaigns.
Brand Consistency: The new design had to maintain Noah Capital Ltd’s core brand identity while improving UX, accessibility, and engagement.
SEO Optimisation: Enhancing search visibility while restructuring content requires careful planning.

Key Takeaways

User-Centric Design Drives Engagement: Simplifying navigation and improving CTA visibility significantly enhanced the user experience.
Trust Elements Improve Conversions: Including security badges and testimonials increased credibility, leading to higher user retention.
Integrated Marketing Boosts Visibility: A strategic social media and SEO approach amplified brand awareness and attracted more traffic.

This project reinforced the importance of a data-driven, user-focused approach in digital product design. By aligning UX improvements with marketing efforts, we successfully transformed Noah Capital Ltd’s online presence into a more engaging and conversion-friendly platform.