WTC More
Campaign – "More Than You Think You Are"
CHALLENGE​
The goal was to create a visually compelling fashion campaign for WTC Mall that aligned with its branding and engaged audiences. The campaign needed to Communicate a sense of transformation and confidence, visually link fashion styles with animal-inspired elegance and maintain a high-end, artistic aesthetic while ensuring mass appeal.
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Solutions & Implementation​
Developed a concept where each model embodies an animal persona, symbolizing different fashion styles and personal expression. Conducted visual research on various animals to guide costume and styling decisions.
Executed art direction and photo retouching, refining images to enhance thematic consistency and aesthetic appeal.
​Impact​
Successfully created a bold and artistic visual identity for the campaign.
Strengthened WTC Mall’s brand image by associating fashion with individuality and empowerment.
Increased customer engagement through visually striking and memorable campaign imagery.
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Personal Responsibility​
Led art direction and visual development for the campaign.
Conducted photo retouching to align imagery with the intended theme.
Researched animal characteristics to match styling with fashion personas.
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Team Members​
Creative Director: Kristy Yeung
Art Director/Visualizer: Aster Au
Visualizer: Ar Wah
Designer: Ar Ping
